By: Aashna Chauhan
Awarded GSummit’s GAward for “Best Use of Engagement Techniques in Human Resources” for the second year in a row and founded by SLP Mumbai Fellow Mohit Garg, MindTickle, on October 14, announced at Dreamforce’ 14 that it has rebuilt its generalised, cloud-based training platform into one designed for “sales readiness.”
MindTickle is a Pune based startup that has a vision of creating a lasting value at the intersection of fun and learning. It intends to deliver “Delightful learning and engagement experiences” by creating a suite of Enterprise Gamification SaaS ( Software-as-a-service) products, for collaborative learning and team engagement, using an engaging social gaming experience that is enjoyable for users, yet hassle-free and cost-effective for the company.
Its newest innovation, MindTickle for Sales intends to turn existing training material into something more engaging. The Co-founder, Mohit Garg told VentureBeat “The sales on-boarding process is broken”, while also pointing to the current disjointed use of webinars, wikis etc.An interesting feature is the “lifeline” button, which allows the system to help out when summoned, in addition to point-scoring, leaderboards etc.
MindTickle has a two-fold intention: on-boarding new sales reps and keeping them up-to-date about new products, as well as the competition. “Even within a gaming context, the workflow of a new product or of an existing company process is maintained”, says Mohit Garg.Preparing for a sales pitch and learning to handle issues that might come up are also included in the sales training.
The older learning management systems (LMSs), such as Cornerstone on Demand or Litmos rely heavily on Q&A and other standard online learning formats and cannot match gamification for engagement. Similarly, other software-as-a-service (SaaS) -based learning platforms such as Brainshark do not emphasize gamification and are not exclusively for sales rep onboarding.
A Chinese proverb says: “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I’ll understand.” The gap continues to grow between antiquated, passive training methods and a workforce that lives an ever more interactive, multimedia, user-controlled lifestyle. With game-based learning tools to bridge that gap comes the promise of vastly more productive and engaged students and workers—ones who embrace learning rather than view it as a disruptive burden.
Check out MindTickle here.
Aashna Chauhan is part of SLP’s talented team of Marketing Interns..She is pursuing B.Com Honours from Lady Shri Ram College for Women, Delhi University. She is an aspiring entrepreneur and believes that her internship is preparing her well. She is inspired by Warren Buffet and hopes to meet him one day. If she were to describe herself in one word, it would be sincere. Aashna loves travelling to different countries and exploring their diverse yet fascinating cultures.