Fellow Blog by Vikramaditya Singh
Mr. Chandan Gupta (Founder, PhoneWarrior)
Mr. Kapil Nakra (Co-Founder, Digital Vidya)
Mr. Rahul Dev (TechCorp Legal LLP, SLP Fellow 2014)
Class CEO: Vikramaditya Singh, Siddharth Gupta
Siddharth and I were lucky enough to conduct this week’s session on Growth Hacking and Sales. Apart from the tremendous overall learning that comes with being CEO for a session, it taught us a great deal about growth hacking itself. We had 2 great speakers on the topic present with us. Mr. Chandan Gupta, Founder at Phone Warrior, enlightened us with his initial struggles and helped us understand how he grew Phone Warrior to the behemoth it is today, with over 400 million users within 2 years. Hearing him give a first hand account of growth hacks he used was extremely insightful. Our second speaker was Mr. Kapil Nakra, Co-Founder of Digital Vidya, which provides online training seminars on everything digital! He enlightened us with know-how’s required for one to establish digital marketing and customer acquisition strategies on a shoestring budget.
For the second half of the session, we decided to access the vast knowledge pool available within the SLP family. We asked our own SLP fellows, past and present, to talk about individual topics that can help a startup scale growth quickly without dipping too much into it’s limited budget. These talks ranged on topics from SEO, Blogging, A/B Testing, Mobile Growth Hacks and Email Marketing among others. The highlight of the session was the bonus deep dive into personal branding and leveraging social media for personal and professional growth. We were privileged to have our very own Mr. Amit Mishra (CEO- F6S, India and Program Leader-SLP Delhi) and Mr. Rahul Dev (TechCorp Legal and SLP Fellow 2014, Delhi) give invaluable insights on how to leverage LinkedIn and Twitter for personal branding and growth. The talks focused on best practices and techniques used to properly use these platforms to connect with influencers and help grow your personal and professional worth.
We’re extremely grateful to the speakers, who took time out from their schedule and came to shed light on a topic that will definitely help us entrepreneurs tackle the “elusive” initial customer base. The Startup Leadership Program has been fantastic so far and we are all excited to continue this journey with our esteemed peers and friends!
Vikramaditya is an Electronics and Communication Engineer by qualification who subsequently worked in the telecom sector. He started Parkify, a mobile app that helps users to search and book available parking spots. He has been involved with Parkify for 8 months now and plans to launch the product by October. A sportsman at heart, he is ready for a pickup Basketball game when the time allows and is also is a self taught guitarist.